"I have not failed. I have just found 10,000 ways that won't work"
Those words spoke volumes to me about a person who commited completely to finding solutions. A man who didn't see his failed attempts as reasons to give up but as reasons to keep going. Eventually he found the right combination of elements and conditions and the lightbulb came to be as we know it now. His patience and belief became his success.
I signed myself up to work in the music industry in September 2010 and I have been learning and finding my way around it through experimenting. Some things work, some things don't. Simple. The hardest aspect of it has been accepting the fact that it is an industry overloaded with aspiring artists and bands all hoping to achieve the ultimate ambition of being a recognised and respected act and there just aren't the opportunities to go round or even the interest in hearing what you have to offer. The nature of how it all works has changed and has been changing for many years and when I enrolled in the music industry nearly 2 years ago now, I had my eyes opened. Creating a great product really wasn't enough on its own.
So here I am on the very first day of my '10,000' project. I call it a project and have done since I created it. Part of the project is the EP release itself (on 10th August), which will feature 5 tracks. The rest of it is a carefully thought out plan of action. For the next 3 months, I have set myself an experiment of my own, to try and bring this EP to the attention of 10,000 people. To do this, I have created 10 smaller experiments, each one designed to attract 1,000 people.
1. 1,000 SALES (physical and digital through pre-orders and downloads)
2. 1,000 WORDS (published about the project)
3. 1,000 MINUTES (broadcast minutes on radio, TV and online including airplay, interviews etc.)
4. 1,000 FACES (collection of 1,000 images featuring people weaing the '10,000' goggles and badge)
5. 1,000 KILOMETRES (travelled over the course of the official release week to promote the EP)
6. 1,000 LIVE AUDIENCE (performed to during the course of the official release week)
7. 1,000 ARTISTS (establishing connections with 1,000 Irish artists across dance, theatre, music and visial arts, promoted and shared on the blog with links to artists work etc.)
8. 1,000 NEW FACEBOOK LIKES (on launch date stands at 840)
9. 1,000 NEW TWITTER FOLLOWERS (on launch date stands at 489)
10. 1,000 YOUTUBE SUBSCRIPTIONS (on launch date stands at 32)
I have a big challenge ahead of me and each experiment requires a lot of time and effort, hence my schedule of 3 months! I don't know if the experiment will be a success or a failure but I'm willing to give it all I've got, hopefully having a lot of fun in finding out! Each week, I will update you on the experiments and tell you how each one is doing! So please come and support 10,000. Who knows.. maybe it could be something special!
Over the next three weeks I will be asking people to pre-purchase the EP for just €5. You can do so here: FUND IT
or contact me directly: mcnallysinead@hotmail.com
The following links take you to 3 of my other experiments, which you can contribute to in just a few seconds.
Here's to making things happen!!
THANK YOU XX
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